To celebrate this launch and the one-year-anniversary of the relationship between Selena Gomez and the global sports brand, PUMA will donate $100,000 dollars to the “Selena Gomez Fund for Lupus Research”.

FUTRO is taking cues from the past to build the future. Going back to zero, stripping it down to the basics then creating modern aesthetic but with a familiar, nostalgic vibe. Some call it future meets retro. We call it FUTRO.

PUMA teamed up with the renowned street artist known for painting vibrant skeletal renditions of pop culture icons like Muhammad Ali and Karl Lagerfeld on the streets of New York. Bradley is known for making his art accessible to everyone and not confining his work exclusively to galleries. He’s the people’s artist #ForAllTime. Bringing his soulful, introspective style to the Suede’s 50th anniversary, the PUMA x BT collection features timeless strokes of color that put his art into perspective.

Episode one features Diego Barrueco’s ongoing search for the new training spaces in the concrete jungle.

Shop the new PUMA Mantra FUSEFIT at

PUMA classics are given a progressive, street-ready redesign with mixed premium materials and detailing as well as a Fall color palette, from pale khakis, dark olives, burnt ochres and birch. Signature dedicated “D” branding is seen throughout the collection.

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Film by Bruna Kazinoti @brunakazinoti
Produced by 2DM management @2dmmanagement​