Graphic artist Naturel's designs go far beyond the expected. His approach: a fusion of symbolism-heavy illustrations and inspiration from neo-cubism, sport, fashion, and music. In his second collection with PUMA, he brings together the abstract and the somatic, with stylized skeleton prints and a bold, X-ray-inspired palette of black, red, purple, and silver. PUMA silhouettes like the Tsugi and Suede are redesigned with reflective detailing and translucent outsoles that reveal skeletal footprints.

Meet the next generation of Tsugi. The Tsugi Jun arrives with a sleek new profile and bold branding. It's for the makers of this world - those who can't help but envision, create, and hustle. It's born for that next level.

The Tsugi NETFIT v2 is ready for whatever's next and whatever comes its way. Its progressive design is enhanced with NETFIT, a unique lacing system for customizable fit and style. Lace up. Make your next move.

No such thing as losing. Only hustle. #ANATII

Music by: Theevs Music - Last Night (Fight Night).
OG Voice: Anatii
Directed by: Abi Green

Shantell Martin has created a language of lines. Part whimsical, part autobiographical, her inky world of characters and messages bridges the gap between fine art, performance art, and everyday life. The debut of PUMA x SHANTELL MARTIN adorns PUMA classics with her signature illustrations and lettering. Premium materials, crisp blacks and whites, and intricate details - at once lighthearted and truth-seeking - stand out in this collection for the unique, the bold, and the playful.

PUMA Footy launches the Future boot in Australia with AFL's Brownlow Medal Winner, Dustin Martin, and North Queensland Cowboy's Jason Taumalolo.

Netfit Tech on the new Future Boot allows infinite lacing options for limitless customization.


PUMA представляет релонч глобальной кампании Run The Streets.

Run The Streets ­­– это идеология, объединяющая людей по всему миру. Они не привыкли останавливаться перед трудностями, они преодолевают себя и всегда смотрят на город, как на свою игровую площадку.  Для них слово «ХАСЛ» – это образ мышления и стиль жизни, а не искусственная маска. Герои Run The Streets – легенды своих городов.

Легенда улиц и кампании Run The Streets в России – мировая звезда бибоинга, признанный танцор Ян Немаловский, представитель команды «ALL THE MOST». Ян известен каждому, кто связан с уличными танцами. Он и команда ALL THE  MOST не раз становились победителями российских и международных соревнований. Каждый год Ян судит десятки баттлов по всему миру и он – настоящая легенда.

Видео с Яном – это продолжение серии о героях Run The Streets в разных странах. Ян одет в капсулу PUMA Bboy Fabulous, посвященную культуре бибоинга, истокам модели Suede.


Run The Streets is PUMA's calling to the world. It means to break through obstacles, push your limits, and look at your surroundings, your city, as your playground. "Hustle" is not just a fancy term, it's a mind-set and a lifestyle. You'll see the meaning of hustle, embodied in every artist we feature in the Run The Streets series.
Yan Nemalovsky - aka Bboy Yan ALL THE MOST - represents Run The Streets for us. With numerous international titles under his belt, he's a true legend to the global b-boy scene.
PUMA B-boy Fabulous capsule collection is what he's wearing in this series. The collection is dedicated to the PUMA Suede and its iconic presence in b-boy culture.

Music by: Banger Drop by Cymatix
OG Voice: Yan All The Most
Directed by: Abi Green

London hits #NewLevels. Featuring Mario Balotelli, Marko Arnautović, Lisa Freestyle, MHD, Krept & Konan & Charlie Sloth.

Music: MHD- AFRO TRAP Part.7 (La Puissance)


In the new PUMA x DIAMOND SUPPLY CO. collection, a shared passion for sport is brought to life through simplicity of design and attention to detail. The collection fuses past and future with vintage fabrics, standout colorblocking, and those signature teal and gray colors

In the new PUMA x DIAMOND SUPPLY CO. collection, a shared passion for sport is brought to life through simplicity of design and attention to detail. Founded in the late ‘90s by Nicholas Tershay, Diamond Supply Co. is widely recognized today as one of the biggest, most authentic skate and streetwear brands in the country. In their debut collaboration with PUMA, Diamond Supply Co. brings their unique aesthetic and skateboarding credibility to PUMA streetwear – fusing past and future with vintage fabrics, standout colorblocking, and those signature Diamond Supply Co. colors.

Kick back with Selena Gomez and these pumped up kicks from the fierce Puma Phenom collection.

The Phenom is the latest high intensity women’s training shoe from Puma. The lightweight design combines traction and stability with soft cushioning for an effective trainer with a uniquely bold design. The snug collar and our quick response signature IGNITE foam keeps feet snug and secure with extra ankle support. Designed for long distance, Phenom provides the superior support and comfort you need to get there. It also doesn’t hurt that they go with everything.

Shop Phenom from Puma:

The quintessential hip-hop clothing brand, FUBU got its start in the early ‘90s and has been a streetwear legend ever since. Today, legends collide in the PUMA x FUBU collaboration. Led by fresh iterations of the Suede and Tsugi Jun, this capsule collection pays tribute to iconic FUBU and PUMA track suits with bold colors, hits of velour, and a requisite dose of swagger.


Bitmek bilmeyen enerjisi ve hareketliliğiyle bilinen Hindistan'ın Delhi şehrine teslim olan @umuteker’in çılgın gezisi, yeni dövmesi ve daha fazlası için izlemeye devam et. #ForAllTime

The vibrant and dynamic city of Dehli made such an impact on @umuteker that he decided to make it a permanent part of him. Watch more here. #ForAllTime.

Music: Doin It Right by Yuval Maayan
OG Voice: Umut Eker
Director: Abi Green

2018亞洲新生代男神楊洋引領RUN THE STREET 旋風再度襲捲全球,推出全新 PUMA IGNITE LIMITLESS SR,霸氣彰顯PUMA引領 2018潮極無限的街頭時尚強勢態度